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using social media for business

Tips For Using Social Media to Grow Popularity of Your Business

How to use social media in the business world? This is the common question of many businessmen and entrepreneurs who are aware of the huge influence social media has on the popularity of their business. They are keen to utilize this medium for the growth of their business but they do not know how to go about it. Social networking websites are being used by millions around the globe and these people are considered as potential customers. If you are an entrepreneur who is using social media, there are some important things you should know in order to make your business more successful. Here are the best tips for using social media to grow the popularity of your business.

Use it for free as a promotional tool

The first thing you should know when it comes to how to use social media for your business is that you should not think that you can use it for free as a promotional tool. Facebook, MySpace, and Twitter are platforms where many entrepreneurs and businesses are trying to attract new clients. Although these are great platforms, using them as a promotional tool would be like throwing money away because eventually, your friends would leave your page. You should know that these sites are not places for free advertisement. You have to pay a certain fee in order to be able to access their services and features.

As much as possible, you should try to update your status message every time you post something new on your social media profile. It will help keep your friends updated and entertained. In addition, if you are on a business deal or a conversation with your potential clients, then updating your profile page regularly will give the impression that you are serious about pursuing the deal.

Focus on your keywords

The second thing is to focus on your keywords when using social networking websites. Try to use these keywords in your URL, in the title of your profile, in the description, and in the tags of your posts. Keywords play an important role because search engines tend to give rankings to websites that have these keywords on their pages. With this, your site will have more chance of being seen by many people. More people visiting your site means more potential clients for your business.

using social media for business

Be cordial and friendly with other people on the internet

The third strategy is to be cordial and friendly with other people who are members of social media sites. Don’t make it seem like you are only there to attract business. Be considerate of the opinions and thoughts of other people. Keep in mind that people who are into social media are people who want to connect with other people. If they see you making an effort to be social around them, they will probably do the same. This will also help you with your customer service.

Being transparent is another social networking strategy that is worth trying. When you create profiles on different social networking sites, be honest enough to let people know what your business is all about. If you have some pictures of yourself and your friends, don’t make it look like you are posing for fun. People will respect you more if they know that you are trying to build a professional image in social networks.

Take advantage of your website

The last social media tip is to take advantage of your website. Your website may not be seen by as many people as your social profiles but it is still an important one. You can place links to your website in your profile, and share any news or current events that are happening in your life. If you keep posting content on your website, people will start to know what your company is all about and your customers will remember you for your great marketing ideas.

To sum up

Social media is an effective way of marketing your products and services. You just need to take a break from it once in a while and make sure that your social accounts are properly monitored. This way, you can enjoy the activities and concentrate on your other promotional tasks. Building a social community is beneficial to any online business. Don’t miss out on this opportunity.

customer service

How to Improve Customer Service

What’s the single most important thing you could do to improve customer service in your business? The answer’s as easy as obvious as it’s ignored: focus on the customers. However, a savvy business will always be looking out for ways – and means to improve their customer relations. You can be one of those businesses that make great strides in customer relations every year.

So, how do you improve customer service in your business? Well, first of all, realize that you can’t think about how to improve customer service in your business without thinking about your customers first. This is because customers are what keep a business running and alive, after all. They’re what let other customers come in and buy more from your business.

customer service

Improve customer satisfaction

In order to improve customer service in your business, it’s important to improve customer satisfaction. Satisfied consumers naturally vote with their dollars on whether they stay with you or leave. They may leave for many reasons, but one of the biggest is a lack of communication from your end. With poor customer service, consumers may simply be more likely to opt-out of any relationship you have with them, no matter how great the service they receive at your end. Poor customer service leaves consumers feeling that whatever they had with you was less than they expected–and they’ll be very unlikely to return to your store.

Have a great customer service team

To improve customer service in your business, a great customer service team is critical. Such a team should have well-trained individuals who know how to listen to what your customers are saying, as well as how to address their concerns. Without such an understanding, how to improve customer service in your business isn’t really possible. Instead of just addressing complaints as they come up, such a team needs to have the foresight to identify and resolve complaints as they arise.

Have employees with a positive attitude

Another way to improve customer service in your business is to make sure your employees always have a positive attitude about your company. If your employees are constantly grumpy or impatient, this reflects poorly on your company, as most customers are quick to pick up on the negativity of even the best-intentioned employees. Instead of focusing all your energy on how bad your employees are doing, focus your energies on how well you are doing. It’s also a good idea to make sure you don’t have any negative employee videos circulating around your company–if you do, you’re going to be sending a clear message that negativity is definitely not encouraged within your workplace.

Get feedback from customers

Of course, having a customer service team is only half the battle. You also need to be sure you have a system in place that allows for prompt feedback and resolution of any issues customers might have. One popular method for accomplishing this task is to track the complaints and suggestions of customers via an online survey. By using a web survey tool, a CRM expert can ensure that all feedback is provided in a timely manner and that it will be handled properly by the team. As soon as any issues are identified, a person on the team can discuss them with the customer, make any changes necessary, and then assign an individual to address the issue with the customer. This ensures that the entire organization becomes responsible for solving customer problems.

Final tip

Offering a free trial ensures that the customer receives what they desire and that they are satisfied with the product or service offered by your company. In order to accomplish this task, you will need to make sure that your customer feedback is monitored and analyzed in a timely manner. These customer feedback findings can be used to create specific strategies that will improve your customer care. If your goal is to improve your marketing CRM skills, offering a free trial to a prospective customer is a great way to motivate your team members to work even harder to meet the needs of your customers. Once they are encouraged to use customer service skills in their marketing campaigns, you will find that your overall customer satisfaction rate increases.