As a photographer, you need to keep abreast with the ever-changing technology in photography. At first, it may be a daunting task to keep yourself with the latest news in photography, however, with the right approach and desire to learn what is trending will make you achieve your dreams while at the same time meet your customer’s needs. Discussed below are some of the ways you can keep up the photography industry trends.
Customers are always right. In fact, in most instances, they know what they want. Never assume that you customers do not know what’s trending in your industry. Before a client comes to you they know what they want and most of the time they have seen this from a friend and they liked it.
Listen to your customer and they may just enlighten you about trends you were not aware about. Additionally, if you want to keep yourself updated with the photography news, always give a listening ear to your clients.
Scanning through your competitors work every once in a while will not hurt. You may actually find out about trends you did not know existed after all this are people you are in the same industry with.
There are magazines that specifically deal with photography and if you can access those you are in luck because new trends are most likely to be featured there as soon as they are invented. If you are not in a position to get every issue of photography magazines be a fan of general magazines.
Even though they are not related to your industry they have photos and you may pick up a trend or two.
Websites and bloggers are here to do the donkey work for you. Just pin point a few good and well informed bloggers and follow their blogs and they will update you like a diary. Learn to read photography websites they are definitely good for your business because keeping you in the know makes them money.
Social media is a place where everybody meets everybody. People use platforms such as Instagram to showcase their photos. Follow relevant people on social media and you will be able to pick a new trend every other time.
Having friends in the business is great. These should not be people you are competing with but people who can willingly share their work with you. Having a few friends in the business will keep you posted on the new things that might come up and you had no idea. This would be even better if your friend has been in the industry for a lot longer than you have since they may be able to predict the trends to expect.
Celebrities and photos are like a shoe and a sock; they go together most of the time. Sometimes new trends are even brought about for celebrities or by celebrities. Therefore if you keep an eye on a handful of them you will be able to spot a new trend on a regular basis.
To be successful in photography industry you need to be a jack of many trades. Your business needs a marketer, a designer and definitely a tech person who keeps up with the latest trends in the market.